Fashion has become an avenue to express love for one’s country. As nationalism meets style, the Philippine archipelago, faces of former presidents, heroes, and other national icons are now widely used as designs to convey patriotic statements. And with more Filipinos around the world giving us reason to banner national pride, Havaianas is giving Havaianaticos another trendy option to showcase Philippine pride.
Since 2006, Havaianas has honored the Philippines’ rich and colorful culture with designs that embody the spirit of Filipino pride. This June, Havaianas joins the country as it celebrates its 113th year of independence with the release of this year’s Limited Edition Havaianas Filipinas Collection.
“This year’s Limited Edition Havaianas Filipinas Collection hopes to reflect happiness, carefree fashion, and good memories with the playful use of color and inventive patterns. These attitudes truly match the Filipino culture and even the brand’s cheery personality,” says Anne Gonzalez, Managing Director of Havaianas Philippines.
The Limited Edition 2011 Havaianas Filipinas Collection chose to play with the colors of the national flag. With the dazzling shades of blue, red, yellow, and white, fused with contemporary, street-graffiti prints, the result is a modern yet decidedly nationalistic fashion statement, letting all fashionable Havaianaticos walk as one.
Filipinos from Luzon can literally wear their heritage at their feet with Havaianas Filipinas Yellow, with the name “Luz” imprinted on its soles amid artistic splashes of red and blue. Meanwhile, Visayans can flaunt their nationalism loud and proud with Havaianas Filipinas Red. With intense red straps adorned with the same engraved flag and Havaianas logo, the name “Vis” is printed across its red soles, complemented with vibrant shades of blue and yellow. Those hailing from Mindanao can walk patriotically in Havaianas Filipinas Blue, with lively cobalt soles that feature the name “Min” accented with bright colors of red and yellow.
Each pair’s well-crafted strap carries a unique rendition of the Philippine flag engraved with “Pinas” next to the distinctive Havaianas logo.
Refreshing, stylish, and artistically crafted for all proud and fashionable Filipino Havaianaticos, this year’s Limited Edition 2011 Havaianas Filipinas Collection will arrive in stores on June 12, 2011.